Tourism is an important economic sector and a social fact that is undergoing major changes. The volume of innovations intended for it is considerable. Considered as a vector of development, it raises several questions as to how it is redesigned and decided. Undergoing a great upheaval thanks to the advent of the New Information and Communication Technologies , tourism is questioned in this conference from the point of view of innovation in its different facets (Economic, social, technical, technological, academic, organizational, administrative, environmental...).


CITI Conference Edition 2019

After a first successful edition in 2017, the tourism team of the Research Laboratory of Applied Sciences for the Environment and Sustainable Development (SAEDD) of the Higher School of Technology of Essaouira (Cadi Ayyad University) organizes the second edition of the International Conference on Tourism and Innovation (ISIC'2019) in Essaouira on 23 and 24 November 2019.

This multidisciplinary conference is open to all researchers, doctoral students and professionals in tourism and other disciplines (Economics, management, computer science, environmental sciences, geography, sociology, political sciences ...) and aims to become a space of debate and discussion around tourism innovation.


International tourism is doing well overall. According to UNWTO, international tourist arrivals reached more than 1.3 billion tourists in 2018, despite difficult international economic and geopolitical conditions. New destinations are developing and reveal high expectations and expectations of some states in a sector that wants to be disengaging, structuring, job-providing and a source of wealth, while others have suffered the effects of a difficult international context in markets and touristdestinations.

On another note, tourism is making a major transition to a new era as a result of several factors. New tools are shaking up the foundations and mechanisms of traditional tourism, tourism practices, of the individual on a global scale. New destinations are born every day, using NICTs, social networks, modern construction techniques, more and more sophisticated management and management methods ... and try to meet the new expectations and the demands of a clientele more than ever Diversified, while new players (Aggregators, price comparators...) have found in new technologies an effective weapon to conquer a hyper-connected market.

Tourism has not finished experiencing upheavals and profound changes. Moreover, one of the greatest revolutions brought by the NTIC is undoubtedly the liberalization and the deinstitutionalization of the tourist information as well as the disintermediation of the activities of sales and tourist marketing. Generally the preserve of tour operators, tourist information becomes a mass communication and now circulates away from closed and commercial circuits. New technologies have revolutionized tourism to the point where we can talk about a real digital tourism revolution. The Internet is also radically changing the traditional tourism economic system and the hegemony of major tour operators and tour operators. It undermines, too, the small distribution and sounds perhaps the death knell of the traditional travel agencies. According to Mike Husper of Tramer Wood, "Internet access for travel is more common than for other services both in terms of connection and frequency. The profiles generally consist of young and urban households, bi-active of high socio-professional categories and average all very pragmatic and hunting the best deals and therefore very opportunistic and not very faithful to a single provider. We are talking about the emergence of a digital or cybernetic society. "

This new tourist is meticulously preparing his holidays. He is eager for information and details. Autonomous and very active, he tracks the offers richest in activities to enhance his stay. It is the master of active and dynamic holidays. Very individual, he does not hesitate to look for groups that share the same affinities during his holidays. It communicates primarily via the net and social sites. He is a blogger who participates in travel forums and does not hesitate to share his experiences with other travelers. The wave of web 2.0 is overwhelming tourism and embedded applications even more. It is known primarily for being a behavior based on meeting and sharing. However, "shared" tourism seems to interest other actors. For the sake of adaptation, and to capture a drain of tourists that escapes commercial channels, tour operators and a few other providers, hotels, airlines, restaurants, clubs... are set to create networks, retain their customers and try to capture others by this same process of networking blogs and sites using social media: Facebook, TripAdvisor, Twitter, Instagram... This search for friendliness and a strong digital identity across the presence on social networks allows a new promotion, sometimes free, to different providers.

The change in the profile of the clientele, the emergence of issues related to the environment, global solidarity and the humanitarian, also influence tourism. The use of new building materials, the interest for more ecological accommodation, for local products, for solidarity or fair tourism, the search for new experiences, the emergence of new types of accommodation (couch-surfing), new methods of working (coworking), the advent of HTNG (hotel technologies next generation), structured carpooling (Uber), or in short the economy of sharing (sharing economy), tourist rental (Airbnb) ... all participate to this wave of mutations where the key word is innovation.

At the level of training, new methods have also emerged, categorically upsetting all the old methods and pedagogies of training. Coaching, e-learning, m-learning, knowledge management, webinars, communities of practice, virtual universities, reflective circles, virtual holographic learning... are some of these new practices. Innovation disrupts all areas that are closely related to the tourism system.

This conference is open to all researchers, doctoral students and tourism professionals and aims to become a forum for debate and discussion about tourism innovation. The presentation of experiences in the field of innovation in the sectors of training, transport, travel agencies, tourist services, tourism marketing, guidance, the creation of tourist countries... will also be welcome .


Conference coordination:

Conference coordinator:

M. Boukherouk (Université Cadi Ayyad, EST-Essaouira, Maroc)

Organization Committee:

A. Ouaarab (Université cadi Ayyad, EST-Essaouira, Maroc)

R. Eddali (Université Cadi Ayyad, EST-Essaouira, Maroc)

A. Jadir (Université Cadi Ayyad, EST-Essaouira, Maroc)

Z. Hammami (Université Sousse, Faculté des Lettres et des Sciences Humaines,Tunisie)

A. Boudiaf (Université Cadi Ayyad, EST-Essaouira, Maroc)

A. Darouichi (Université Cadi Ayyad, FST-Marrakech, Maroc)

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