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Which travel brands are the most successful on Facebook and Instagram in France in January? The responses of our partner We Like Travel, through a new exclusive barometer. This is the second edition of the We Like Travel / L'Echo Touristique barometer, covering all travel brands on Facebook and Instagram in France, for the period of January 2019. We will publish it every month, in order to share the social media performances of the various actors of our industry: tour operators, travel agencies, air players, accommodation, comparators / media / information centers, destinations, sites. 5 great lessons Like last month, the brands TUI group are very present in the top 5 tour operators on Facebook. Voyageurs du Monde is no longer there. Singapore Airlines has entered the Facebook ranking of the airline. The company has invited a young Youtubeur French on one of its flights, which generated 4.2 million views on YouTube. Airbnb retains its first place in the Facebook ranking of accommodations, while doubling its volume of interactions per post thanks to a well-managed sponsorship strategy, according to the social media agency. On Instagram, animal content is definitely worth it. The ZooParc de Beauval, in 10th position, has just exceeded the Eiffel Tower in number of subscribers on Instagram. The park also has the most engaged community on Instagram with 6.4% engagement. But the Louvre Museum is largely on the pole in terms of the number of subscribers. Infomediation sites trust the top of Facebook posts. The video of a young kangaroo on an Australian beach shared by Easyvoyage has more than 170,000 interactions. "This 'easy' topic is an example of social media entertainment, but brands should not abuse it," says We Like Travel. FACEBOOK BAROMETERS Top 5 Facebook posts that generated the most interactions (January 2019) https://www.lechotouristique.com/article/barometres-facebook-et-instagram-le-top-des-marques-de-voyage-en-janvier-2019